Concert order, track queues, and equipment instructions should be completed prior to sound checks. They are then listed on our promotional materials. Our tour publicist is provided the following information: If additional equipment is rented or brought in, we will be certain that the sound engineer is experienced in operating it or has someone with him who is.
We have an expense record sheet completed door sales can be added following the concert and receipts on hand so we can settle up quickly if percentages are involved. Local phone number for ticket information The name of the radio station s we are doing our primary promotions with, including the call letters, phone numbers, and the name of our contact at the station If any stations or newspapers contact us directly, they will be supplied with all the details of our concert.
Also, the stations in our area are provided with all the information regarding our concert. Possible Competition The following are possible competitors: This is a very important part of the last-minute promotion of our concert.
The most important thing we will do is to start a "word of mouth" campaign immediately. Plan to keep people out of the arena during sound check.
We will target our ticket giveaway at 20 pair of tickets. Our radio promotion is always started early on. The hall manager should have the building open and ready for set-up. The artist arrival time, flight number, airline, etc.
We are also making sure all posters are still up at our area barber shops and beauty salons. Flyers are also distributed to our ticket outlets, and posters are being displayed in a prominent location in the selling outlets. This is very effective and helps get the "buzz" going.
Drop boxes are placed by entrances for cards. The cost of our promotional pieces and tickets are to be absorbed by getting a local business to use the backs of tickets as a coupon, or by placing logos on our promotional pieces.
Also, we are seeking to partner with our local radio station. Group rates will not be applicable at the door nor should any tickets not already paid for be held at the door. We are meeting with our road manager to cover details on set-up and load-out as well as sound check, etc.
Logistical Specifications Sound Check Sound check should be scheduled at least two hours before the concert start time. Confirmation of reservation should be returned with the Concert Confirmation Form.
Radio spots will remain airing until the day of the show unless we sell out our tickets. We will brief ushers and staff on their duties at least two hours before concert time.
Meal s for artists and crew are provided.
At least two to three times the venue capacity are mailed out. We understand that waiting too late to begin our radio promotion will adversely affect our ticket sales. When the artist is flying to the event, we will provide transportation to and from the airport, concert site and hotel.
Determining what type of concert we are promoting we then acquire our mailing labels for a regional mailing for that particular industry. Implementation Steps Before we begin our marketing and promotions, we will confirm all of the following items: Concert posters are placed in prominent locations throughout our community such as: Lists are available from Dunhams Direct.
All outlets are informed that the receipts and excess tickets are to be picked up no later than the day before the concert. The sound system and stage should be set when artists arrive.First 30 Day Actions Attend and complete company training on sales strategy, processes, and products and Establish long-term sales plan based on 80/20 rule, SWOT analysis, and goals.
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