They were also the first to start marketing outside of the United States. Product Line Extension To test whether making a product line extension to the Pepsi product would be a successful strategy, Pepsi could make this adjustment to the Market Map: Target Marketing To test whether targeting a particular market demographic would be a successful strategy, Pepsi could make this adjustment to the Market Map: Not only would it require changing the size of the Coke bottle, but it would also require changing the size of all of the Coke refrigerators which were built to only accommodate the smaller 6.
Both companies cannot just sell one product; if they do they will not succeed.
For Pepsi, the Market Model could evolve to look something like this: Because the Market Model uses a proprietary statistical algorithm to impute customer distribution data, the data collection problem becomes much easier and cost effective.
Market Maps can start out to be very simple.
Unlike with other statistical techniques, the user does not have to commission an expensive market research report just to tell them what they already know about the existing market.
If we also have data for another point, say at a time that Pepsi was offering a substantial discount on their product or from another geography, then we would have more than enough data to completely tune a model as simple as the one we are starting with.
The campaign was a huge success at the time and allowed Pepsi to double their profits. We know the Price for Coke and Pepsi, we know their Market Share, and we have a pretty good idea of the Profit Margin or Marginal Cost of both from their public financial reports.
Here are some strategic ideas for Pepsi: The new data can then be integrated into the Market Map.
Geographic Distribution To test whether adjusting their product distribution strategy would be successful, Pepsi could make this adjustment to the Market Map: In fact, Pepsi did launch Diet Pepsi. One solution to increasing market share is to carefully follow consumer wants in each country.
In addition, availability meeting local demand by increasing production locallyacceptability building brand equityand affordability pricing higher than local brands, but adapting to local conditions are the key factors for both the companies.
With these 6 data points we can start to tune our model.
The next step is to take fast action to develop a product that meets the requirements for that particular region. In fact Pepsi, which had traditionally been sold through drug stores, was the first to start branching out to alternative distribution channels. And they can be used to simulate very specific market phenomenon.
Adding an Additional Benefit To test whether adding the additional benefit of a larger bottle would be a successful strategy, Pepsi could make this adjustment to the Market Map: In fact, Pepsi were pioneers for niche and segmented marketing. Once the base model has been constructed and tuned the user can think about how they might change the conditions in the market.Coke vs Pepsi Case Study Solution – Cola Wars Coke vs Pepsi Cola Wars Case Study Solution This Market Model Coke vs Pepsi case study solution follows.
Pepsi-Cola Products Philippines. Latest News. Unity in Pepsi Philippines a case study for Philippine progress â Alunan. Pepsi Philippines Renews Partnership with Largest Supermarket Chain in Bicol, LCC. Join Our Talent Bank All interested applicants can send in their resume to [email protected] Unity in Pepsi Philippines a case study for Philippine progress – Alunan "We need to reset our mindset toward unity," said Pepsi-Cola Products Philippines Inc.
(PCPPI) Board Member Rafael Moreno Alunan III. Case Study of Pepsi I. CURRENT SITUATION A. Corporate Overview and Financial Performance: PepsiCo, Inc.
is one of the most successful consumer products companies in the world, with revenues of over $20 billion andemployees. Pepsi-Cola International: as Pepsi-Cola Products Philippines Inc.
is a part of the multinational firm with branches all over the world, this incident might negatively effect the sales in other countries/5(4). Pepsi-Cola International: – as Pepsi-Cola Products Philippines Inc. is a part of the multinational firm with branches all over the world, this incident might negatively effect the sales in other countries.Download